As video continues to dominate business communications and marketing, the strategies that defined corporate videography are evolving rapidly. In 2025, brands must embrace new technology, storytelling formats, and ethical production methods to stay relevant and impactful. Here’s what your business should know. 

Corporate Videography Trends in 2025

AI‑Powered Personalization and Automated Editing

Generative AI is fundamentally changing video production. Advertisers are increasingly using AI tools to create personalized video ads. According to IAB’s 2025 report, 86% of advertisers are already employing or planning to use Gen AI for video creation, with projections that Gen AI will account for 40% of all video ads by 2026. 

In addition, AI-assisted tools—such as Magisto, Adobe Sensei, or new LLM frameworks—are streamlining post-production workflows, automating tasks like captioning, B-roll selection, formatting, and editing. This enables quicker output without sacrificing storytelling authenticity. 

Mobile-First and Short-Form Content

With over 75% of corporate video content viewed via mobile devices, vertical formats (9:16) tailored to platforms like LinkedIn, Instagram Reels, and TikTok are non-negotiable in 2025. 

Short-form content—videos under 60 seconds—dominates because it aligns with shrinking attention spans. A Lifewire report confirms that most ads under 30 seconds, across platforms, generate over twice the engagement of longer formats, and 73% of consumers use short videos in product research. 

Documentary-Style Storytelling & Authentic Leadership Videos

Audiences increasingly prefer raw, documentary-style narratives over scripted corporate messaging. Thought leadership and executive-led videos are especially popular; CEOs and leaders are now filming candid, unscripted video updates to foster authenticity and trust. LinkedIn posts by CEOs have surged 52% over two years, underlining the format’s effectiveness. 

Interactive and Immersive Formats: VR, AR & Clickable Experiences

Interactive storytelling and immersive experiences enhance engagement and retention. Brands are using 360-degree videos and VR tours for product demos, training, and experiential storytelling—which deepen emotional connection and viewer control over content. 

Interactive videos—featuring clickable hotspots, polls, quizzes, and shoppable elements—boost viewer engagement and conversion. Approximately 47% of marketers cite interactive content as one of their top lead-generation tools. 

Sustainability and Ethical Production Practices

Eco-conscious video production is emerging as a strategic differentiator. Firms are adopting green set practices—like energy-efficient lighting, digital workflows, and remote filming—to reduce their carbon footprint. This reflects growing public expectations around environmental responsibility and aligns brand values with production methodology. 

Beyond moral considerations, sustainable production also communicates brand integrity—an important credential for consumers and partners. 

Episodic and Internal Content Strategy

Instead of one-off corporate presentations, serialized video content is gaining traction internally. Organizations are releasing episodic video series for training, onboarding, and internal communication. The format builds engagement through narrative continuity, improving retention and long-term effectiveness. 

Diversity, Equity & Inclusion in Visual Representation

Diversity isn’t optional—viewers expect authentic representation. New corporate videos emphasize real storytelling, featuring employees and customers from diverse backgrounds. This focus on inclusive representation builds trust and reflects a brand’s values accurately. 

Why These Trends Matter 

• Higher ROI: AI-driven personalization and short-form formats are efficient and results-focused. 
• Global Reach: Mobile-first and interactive video formats ensure accessibility and shareability. 
• Authenticity & Trust: Documentary-style and leadership videos humanize your brand. 
• Engagement Depth: Interactive and immersive formats drive longer watch times and richer experiences. 
• Cultural and Ethical Alignment: Green production and inclusive storytelling enhance brand credibility. 

Recommended Corporate Video Strategy for 2025 

1. Audit your current video processes: Identify inefficiencies or outdated formats. 
2. Adopt AI tools: Speed up editing, add personalization, and optimize across formats. 
3. Invest in short‑form vertical content: Leverage Reels, Shorts, and LinkedIn stories. 
4. Experiment with interactivity: Add polls, links, quizzes, or shoppable video features. 
5. Highlight authenticity: Invest in documentary-style and leadership storytelling. 
6. Embrace sustainable production values: Use green workflows and remote collaboration tools. 
7. Build episodic content for internal comms: Keep messaging consistent and engaging over time. 

For more information and to explore our offerings, visit Diverse Solutions Singapore.